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Drive Immediate Results with High-Converting PPC Campaigns

ROI-focused Google Ads & Social Media Ads tailored for small and medium businesses.

🔥 Book a Strategy Call 🎯 Get a Free PPC Audit 💰 Check Pricing

What is Pay Per Click (PPC)?

PPC is a digital advertising model where businesses pay only when users click on their ad. Platforms like Google, Facebook, and Instagram allow you to target your ideal audience and get measurable results — fast.

Whether it's search ads, display banners, or scroll-stopping social media ads, PPC puts your business directly in front of customers who are ready to buy.

Why PPC Matters Now More Than Ever

  • Rising Competition: Ad spaces are getting crowded — getting ahead now locks in lower costs and better placements.
  • iOS Privacy Changes: Targeting has become harder — smart PPC strategies are more important than ever.
  • AI-Powered Campaigns: With new tools like Google Performance Max and Meta Advantage+, PPC has become more automated — but strategy still wins.
  • Faster ROI: Compared to SEO, PPC delivers instant traffic and results, especially for launches or promotions.

Bottom Line: If you're not running strategic PPC campaigns, you're missing out on qualified leads and fast growth.

Our PPC Approach

Discovery & Strategy

Understand your goals, customer journey, and market position.

Campaign Setup & Targeting

Create and structure campaigns on Google and/or Meta (Facebook/Instagram) tailored to your audience segments.

Creative & Copywriting

Ad designs and copy that drive clicks — from headlines to visuals.

Budget Optimization

We manage your ad spend with daily monitoring to maximize ROI.

Real-Time Reporting

Custom dashboards and monthly reports, so you always know what’s working.

Use Cases: How Our Clients Benefit

  • Local HVAC Company: Used Google Search Ads to generate 80+ calls/month during peak season.
  • Online Boutique: Achieved 4.2X ROAS through targeted Instagram shopping ads.
  • SaaS Startup: Scaled demo signups with LinkedIn + Google combo ads for less than $18/lead.
  • Dental Clinic: Gained 250+ bookings with locally targeted Google Ads in just 60 days.

Case Study

Client: Women’s Skincare Brand (E-commerce, USA)

Challenge: High CPC and low ROAS from previous agency

Solution: We redesigned their ad funnel, segmented the audience, and ran Meta retargeting alongside Google Shopping Ads

Results:
  • ROAS increased from 1.4x → 5.3x in 90 days
  • CPC dropped by 37%
  • Increased new customer acquisition by 180%

Google Ads vs. Social Media Ads: What’s Right for You?

Criteria Google Ads Facebook/Instagram Ads
User Intent High (users are searching for your offer) Passive (users are scrolling, not actively looking)
Best For Urgent services, high purchase intent Brand awareness, lifestyle products, storytelling
Cost per Click (avg.) Medium to High Generally Lower
Conversion Speed Faster (direct search leads to faster actions) Slower (requires nurturing, retargeting)
Creatives Text-focused with some visual extensions Highly visual/video-centric
Audience Targeting Keyword & intent-based Behavior, interest, and lookalike-based

✅ We’ll help you choose the right mix — or manage both, based on your goals.

Let’s Build a PPC Strategy That Gets Results.

Book a call or get a free ad account audit from our certified experts.

👉 Book a Strategy Call 🎯 Request Free PPC Audit 💰 Check Pricing

Frequently Asked Questions (FAQs)

The DigiRanker provides comprehensive pay-per-click advertising services including Google Ads management, Microsoft Ads (Bing) campaigns, Facebook and Instagram advertising, YouTube ads, campaign setup and optimization, keyword research, ad copywriting, landing page optimization, and detailed performance reporting. We handle everything from strategy development to ongoing campaign management.

PPC budgets vary based on your industry, competition, and goals. We typically recommend starting with a minimum monthly ad spend of $1,000-$3,000 for small businesses, with our management fees starting at $500/month. We'll analyze your market and provide customized budget recommendations during your free consultation to maximize your return on investment.

PPC delivers immediate visibility and traffic by paying for ad placements, while SEO focuses on organic search rankings that take time to develop. PPC provides instant results and precise targeting but requires ongoing investment, whereas SEO builds long-term organic presence. We recommend combining both strategies for maximum online visibility and lead generation.

Yes, we're Google Ads certified specialists managing all campaign types including Search Ads, Display Ads, Shopping Ads, YouTube Ads, and Performance Max campaigns. We handle keyword research, ad creation, bid management, audience targeting, conversion tracking, and ongoing optimization to maximize your Google Ads ROI.

Absolutely. We create and manage Facebook and Instagram ad campaigns including image ads, video ads, carousel ads, collection ads, and lead generation campaigns. Our services include audience research, creative development, A/B testing, and detailed performance tracking to drive engagement and conversions.

Yes, we manage Microsoft Advertising campaigns to reach audiences on Bing, Yahoo, and partner networks. Bing Ads often have lower competition and cost-per-click rates while reaching a valuable demographic, making them an excellent complement to Google Ads campaigns.

Our keyword research process includes analyzing your business goals, studying competitor campaigns, using professional tools like Google Keyword Planner and SEMrush, identifying high-intent search terms, and selecting keywords based on search volume, competition, and conversion potential while considering your budget constraints.

We continuously optimize campaigns through A/B testing ad copy, adjusting bids based on performance data, refining audience targeting, improving Quality Scores, adding negative keywords, testing landing pages, and analyzing conversion paths. We make data-driven adjustments weekly to improve performance and reduce costs.

Our ad copywriting process involves understanding your unique value proposition, researching competitor ads, incorporating relevant keywords naturally, creating compelling headlines, including strong calls-to-action, highlighting special offers or benefits, and testing multiple variations to identify top-performing messages.

PPC campaigns can start generating traffic and leads within 24-48 hours of launch. However, we typically see optimal performance after 2-4 weeks of testing and optimization. We provide weekly performance updates and make continuous improvements to maximize your campaign effectiveness.

ROI varies by industry and campaign quality, but our clients typically see $3-5 in revenue for every $1 spent on ads. We focus on driving qualified leads and conversions rather than just clicks, ensuring your ad spend generates meaningful business results and measurable return on investment.

We track comprehensive metrics including click-through rates, conversion rates, cost-per-click, cost-per-acquisition, return on ad spend (ROAS), Quality Scores, and overall ROI. We provide detailed monthly reports with insights and recommendations, plus real-time dashboard access for ongoing performance monitoring.

Yes, landing page optimization is crucial for PPC success. We analyze your current pages, recommend improvements for better conversion rates, suggest A/B testing opportunities, ensure mobile responsiveness, improve page load speeds, and align landing page content with ad messaging for better Quality Scores.

We implement comprehensive conversion tracking using Google Analytics, Google Tag Manager, Facebook Pixel, and platform-specific tracking codes. This includes tracking phone calls, form submissions, purchases, email signups, and other valuable actions to measure true campaign effectiveness and optimize for conversions.

We improve Quality Scores by creating highly relevant ad copy, organizing campaigns with tightly themed ad groups, improving landing page user experience, increasing click-through rates through compelling ads, and ensuring keyword-ad-landing page alignment. Higher Quality Scores reduce costs and improve ad positions.

We've successfully managed PPC campaigns for various industries including e-commerce, healthcare, legal services, home services, real estate, technology companies, restaurants, automotive, and professional services. We adapt our strategies based on industry-specific regulations, audience behavior, and competitive landscapes.

Yes, we specialize in e-commerce PPC including Google Shopping ads, dynamic remarketing, product listing ads, social commerce campaigns, and seasonal promotional campaigns. We optimize product feeds, implement proper tracking for revenue attribution, and focus on maximizing return on ad spend for online retailers.

Absolutely. Our local PPC services include location-based targeting, Google My Business ad extensions, local inventory ads, location extensions, call extensions, and geo-targeted campaigns. We help local businesses reach customers in their service areas while controlling ad spend and maximizing local visibility.

Our management process includes initial campaign audit and setup, ongoing bid management, ad copy testing and optimization, keyword expansion and negative keyword addition, performance monitoring and reporting, budget allocation optimization, and strategic recommendations based on performance data and market changes.

We monitor campaigns daily and make optimization adjustments weekly or bi-weekly based on performance data. This includes bid adjustments, ad testing, keyword modifications, and budget reallocation. We provide monthly detailed reports and are available for strategy discussions as needed.

Yes, we offer PPC consultations and training sessions for businesses wanting to learn campaign management. We can provide guidance on campaign setup, best practices, tools usage, and ongoing optimization strategies. We also offer hybrid management where we train your team while providing oversight.

Our PPC management fees are typically structured as a percentage of ad spend (usually 15-20%) or a flat monthly fee starting at $500/month, depending on campaign complexity and service level. We provide transparent pricing with no hidden fees and detailed breakdowns of management services included.

We offer flexible contract options including month-to-month agreements and longer-term contracts with better pricing. While we recommend at least 3-6 months to see optimal results and properly optimize campaigns, we don't lock clients into lengthy contracts they're uncomfortable with.

If you decide to cancel, we provide a smooth transition including campaign data export, access credentials transfer, performance summaries, and recommendations for continued management. We maintain professional relationships and are available for future consultation if needed.

Getting started is simple: contact us for a free consultation where we'll analyze your business goals, review existing campaigns (if any), discuss budget and expectations, create a customized strategy proposal, and outline next steps. We can typically launch new campaigns within 1-2 weeks of approval.

To begin, we need information about your business goals, target audience, geographic targeting preferences, budget range, current website analytics access, existing advertising accounts (if any), competitor information, and any specific products or services you want to promote.

Yes, we provide complimentary PPC audits for existing campaigns, analyzing account structure, keyword performance, ad copy effectiveness, landing page quality, conversion tracking setup, and budget allocation. Our audit includes actionable recommendations and estimated improvement potential for your campaigns.
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  • Monthly, Quarterly & Annual Plans Available
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