712 S. Main St, Burbank,CA 91506
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Turn Scrolls into Sales with Strategic Social Media Marketing

We help businesses grow their brand, audience, and revenue on Facebook, Instagram, LinkedIn, and more.

What is Social Media Marketing (SMM)?

Social Media Marketing (SMM) is the strategic use of platforms like Facebook, Instagram, LinkedIn, and TikTok to connect with your audience, build your brand, increase sales, and drive website traffic.

It goes beyond likes and followers β€” it’s about creating engagement, generating leads, and driving consistent growth through content, community, and paid media.

Why Social Media Matters Now More Than Ever

  • Over 4.95 billion users are on social media in 2025 β€” that's more than half the global population
  • Social platforms are the #1 discovery channel for new brands and services
  • With rising ad costs on Google, Meta Ads offer affordable customer acquisition
  • AI-enhanced targeting tools are giving SMBs more precision than ever
  • Short-form video (Reels, Shorts) is dominating β€” and winning attention
  • Consumers expect real-time brand interaction, making social presence a trust factor

Bottom Line: Social is no longer optional β€” it’s essential for visibility, relevance, and revenue.

Our Social Media Marketing Approach

πŸ“Š Social Audit & Strategy

We assess your current presence, competitors, and audience behavior, then build a data-backed roadmap.

🎨 Content Creation

Custom-designed graphics, videos, carousels, and captions aligned with your brand voice and goals.

πŸ“… Calendar Planning & Scheduling

Consistent posting schedule tailored to platform trends and audience peak times.

πŸš€ Paid Ads Management

We run high-ROI campaigns on Meta (Facebook & Instagram), LinkedIn, and TikTok to expand your reach and boost conversions.

🧠 Community Management

We respond, engage, and nurture your audience to build trust and loyalty.

πŸ“ˆ Performance Tracking & Reporting

Monthly reports on engagement, reach, leads, sales, and insights to continually improve performance.

Use Cases: How Clients Benefit

  • Home Decor Brand: Grew Instagram following by 10k+ and achieved 6.4x ROAS on Meta Ads
  • B2B Software Company: Leveraged LinkedIn content + InMail ads to increase demo bookings by 280%
  • Beauty Salon: Gained 200+ monthly appointment requests through Instagram Story Ads
  • Coaching Business: Used short-form video strategy to go viral and double course enrollments

Case Study

Client: Boutique Fitness Studio (California, USA)

Challenge: Low engagement, no ad strategy, stagnant follower growth

Solution: Created a monthly content calendar, launched Instagram Reels and Meta ad campaigns targeting local women aged 25–40

Results:
  • Engagement rate increased by 320%
  • 9,000+ new followers in 4 months
  • 70+ new paying memberships in 90 days
  • Cost per acquisition: $6.80

Let’s Grow Your Business on Social Media β€” the Right Way.

Book a free strategy session or let us audit your current presence and recommend improvements.

Frequently Asked Questions (FAQs)

The DigiRanker provides comprehensive social media marketing services including social media strategy development, content creation and curation, community management, paid social advertising, influencer marketing, social media analytics and reporting, brand reputation management, and platform-specific optimization for Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.

We manage all major social media platforms including Facebook, Instagram, Twitter (X), LinkedIn, TikTok, YouTube, Pinterest, and Snapchat. We recommend the best platforms for your business based on your target audience demographics, industry, and marketing goals to maximize engagement and ROI.

Social media management focuses on day-to-day activities like posting content, responding to comments, and community engagement. Social media marketing is broader, encompassing strategic planning, paid advertising, campaign development, influencer partnerships, and performance analysis to achieve specific business objectives and drive measurable results.

Our strategy development process includes audience research and persona development, competitor analysis, platform selection, content strategy planning, posting schedule optimization, goal setting with KPIs, brand voice development, and campaign planning. We create customized strategies aligned with your business objectives and target audience behavior.

We analyze your target audience demographics, industry trends, competitor presence, content types that work best for your business, available resources, and marketing goals. For example, LinkedIn works well for B2B companies, Instagram for visual brands, and TikTok for reaching younger audiences.

ROI varies by industry and goals, but our clients typically see 300-500% return on social media investment through increased brand awareness, lead generation, website traffic, and sales conversions. We track metrics like engagement rates, click-through rates, conversion rates, and revenue attribution to measure true business impact.

Yes, we create original, engaging content including graphics, videos, carousel posts, stories, reels, blog content, and interactive posts. Our creative team develops content that aligns with your brand voice, engages your audience, and drives action while maintaining consistency across all platforms.

Posting frequency depends on platform and strategy, but typically we post 3-5 times per week on Facebook, daily on Instagram, 1-3 times daily on Twitter, 2-3 times per week on LinkedIn, and as needed on other platforms. We optimize posting schedules based on your audience's online activity patterns.

Absolutely. We create detailed monthly content calendars showing planned posts, campaigns, important dates, and promotional activities. Calendars are shared in advance for your review and approval, ensuring all content aligns with your business goals and marketing initiatives.

Yes, we create and manage paid social campaigns across all platforms including Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, TikTok Ads, and YouTube Ads. Our services include campaign strategy, audience targeting, ad creative development, budget optimization, and performance tracking to maximize your advertising ROI.

Social media ad budgets vary by business size and goals. We typically recommend starting with $500-$2,000 monthly for small businesses, $2,000-$10,000 for medium businesses, and $10,000+ for larger companies. We help optimize budgets across platforms and campaigns for maximum impact and return on investment.

We create various ad formats including image ads, video ads, carousel ads, collection ads, lead generation ads, retargeting campaigns, lookalike audience campaigns, event promotion ads, and e-commerce catalog ads. We select formats based on your goals, whether it's brand awareness, lead generation, or sales conversion.

We track comprehensive metrics including reach, impressions, engagement rates, click-through rates, conversion rates, follower growth, website traffic from social media, lead generation, sales attribution, brand mention sentiment, and return on ad spend (ROAS). We provide detailed monthly reports with actionable insights.

We use professional analytics tools including native platform insights (Facebook Analytics, Instagram Insights, Twitter Analytics), Google Analytics for traffic tracking, Hootsuite Analytics, Sprout Social, SEMrush Social Media Toolkit, and custom tracking setups to provide comprehensive performance analysis and reporting.

We provide detailed monthly reports with comprehensive analytics, insights, and recommendations. For paid advertising campaigns, we offer weekly performance updates. Additionally, we provide quarterly strategy reviews to assess performance against goals and adjust strategies for optimal results.

Yes, we specialize in B2B social media marketing across platforms like LinkedIn, Twitter, and Facebook. Our B2B strategies focus on thought leadership content, industry networking, lead generation, account-based marketing, professional community engagement, and nurturing prospects through the longer B2B sales cycle.

Absolutely. Our e-commerce social media services include product showcase content, user-generated content campaigns, influencer partnerships, social commerce setup, retargeting campaigns, seasonal promotions, customer testimonial campaigns, and social media advertising focused on driving online sales and revenue.

Yes, we provide specialized local social media marketing including location-based targeting, local community engagement, Google My Business optimization, local event promotion, customer review management, and geo-targeted advertising to help local businesses increase visibility and attract nearby customers.

We create diverse content including educational posts, behind-the-scenes content, user-generated content, product showcases, industry news commentary, interactive polls and quizzes, live videos, stories, reels, infographics, testimonials, and seasonal campaigns tailored to each platform's unique features and audience preferences.

Our community management includes monitoring comments and messages, responding promptly to inquiries, engaging with followers, managing customer service issues, moderating discussions, building relationships with influencers and brand advocates, and maintaining positive brand reputation across all platforms.

Yes, we create various video content including short-form videos for TikTok and Instagram Reels, longer educational videos for YouTube and Facebook, live streaming content, product demonstrations, testimonial videos, behind-the-scenes footage, and animated explainer videos optimized for each platform's specifications.

Yes, we offer comprehensive influencer marketing including influencer identification and vetting, campaign strategy development, negotiation and contract management, content collaboration oversight, performance tracking, and ROI measurement. We work with micro-influencers and macro-influencers based on your budget and goals.

We use influencer marketing platforms and manual research to identify influencers who align with your brand values, target your ideal audience, have authentic engagement, maintain professional standards, and fit within your budget. We prioritize quality engagement over follower count for better campaign results.

Influencer marketing typically generates $5-6 in revenue for every $1 spent when executed properly. We focus on authentic partnerships, clear campaign objectives, proper disclosure compliance, and comprehensive tracking to ensure influencer collaborations deliver measurable business results and brand awareness.

We have established crisis management protocols including rapid response procedures, escalation processes, pre-approved response templates, stakeholder communication plans, and reputation recovery strategies. We monitor mentions 24/7 and respond quickly to address issues before they escalate.

Yes, we provide comprehensive social media monitoring including brand mentions, competitor mentions, industry keywords, hashtag tracking, and sentiment analysis. We use monitoring tools to track conversations about your brand and industry, allowing us to respond quickly and identify opportunities for engagement.

Absolutely. Our reputation management services include encouraging positive reviews, showcasing customer testimonials, addressing negative feedback professionally, creating positive brand content, engaging with satisfied customers, and implementing strategies to improve overall brand perception and trust.

Our social media marketing packages range from $1,000-$3,000 monthly for small businesses to $5,000-$15,000+ for comprehensive enterprise solutions. Pricing depends on the number of platforms, content volume, advertising budget management, and level of service required. We provide customized quotes based on your specific needs.

Our packages typically include social media strategy development, content creation and posting, community management, monthly analytics reporting, and account optimization. Higher-tier packages include paid advertising management, influencer collaborations, advanced analytics, and dedicated account management.

Getting started is simple: contact us for a free social media audit where we'll analyze your current presence, identify opportunities, discuss your goals, review competitor strategies, and create a customized proposal with strategy, timeline, and pricing. We can typically begin services within one week of approval.
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  • Scalable Solutions as You Grow
  • Monthly, Quarterly & Annual Plans Available
  • Tailored Packages Upon Request
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